Governance Marketing

In Replace SOA Governance with SOA Marketing, Nick Malik proposes taking a different approach when motivating developments team to follow SOA standards.

I'm not completely convinced development governance can be replaced with marketing, but I'm also not convinced it's impossible. Regardless, it can significantly decrease resistance to standards.

It seems each of the categories of governance mentioned in Nick's article would be greatly simplified if marketing principles were applied. At the very least, it could help minimize a variety of unhealthy organizational reactions to governance activities. I submit that much of the burden associated with governance is related to managing the reactions to governance.